FOR COACHES & COURSE CREATORS RUNNING ADS TO A LOW-TICKET OFFER OR WEBINAR
How to Make Low Ticket Offers Profitable in 2027 (Hint: It's Your Upsell)
Stop trying to push your front-end CPA down. Steal the framework agencies use to design high-converting bumps and upsells, without the agency retainer.
Senior Advertising Strategist, NYC Agency · 15+ Years · $200M+ Managed · 9-Figure Launches · 300+ LTO Offers Engineered
Your Offer Sells. Your Ads Work. So Why Aren't You Making Money?
You built a low-ticket offer people actually buy. Your ads are running. Sales are coming in.
But no matter what you try, you can't get your offer above break-even.
You've tested new hooks, new creatives, new audiences. You've even rewritten your sales page. Your cost per purchase won't go any lower.
And still, you keep hearing about other creators building 6-figure businesses on low-ticket offers alone.
HOW?
As a senior advertising strategist working with some of the biggest online coaches and course creators, I've seen the same pattern repeatedly.
Your CPA Isn't the Problem. Your AOV Is.
You think you need cheaper clicks.
But a profitable low-ticket funnel isn't built on the $47 front-end sale alone.
The order bump, the upsell and the downsell all have a job to do. Together, they increase the revenue generated by every customer and change the economics of your entire funnel.
The goal is to build an offer stack that can generate 2-4X the front-end purchase value. Get this right and you can take your ROAS from 1X to 3X overnight.
Upsells aren't hit or miss. Designing them is math. There is a formula.
BUILT FROM 15+ YEARS INSIDE HIGH-PERFORMING ADVERTISING FUNNELS
I'm Charlotte. After working hands-on as a media buyer and advertising strategist for 15+ years, I have worked with thousands of offers, industries, funnels and accounts.
As a Senior Advertising Strategist at one of New York's top boutique advertising agencies, I've managed over $200M in ad spend for some of the biggest brands and coaches in the world, and built over 300 low-ticket-offer funnels with one single goal: profitability on day 1, then scale.
For years, my agency charged $5K to design paid-entry offers for elite coaching brands, including the upsell stacks behind them.
We'd identify exactly what the customer should buy next, engineer the offer, price it against the front-end and write the messaging that makes the purchase feel like the obvious next step.
I've done this across 300+ low-ticket offers, with an 80% success rate.
Now, I've turned the exact thinking behind those offers into a step-by-step system you can use to build your own.
INTRODUCING...
THE SCIENCE OF UPSELLS
A complete agency-level framework for designing post-purchase offers.
For coaches and course creators who are ready to finally make low-ticket offer funnels profitable.
INSIDE YOU'LL LEARN EXACTLY:
✓ What makes order bumps and upsells convert
✓ The 4 proven upsell frameworks
✓ How to price bumps and upsells
✓ The agency messaging framework: positioning that makes buying feel obvious
✓ The 5-part upsell page formula
In just 50 minutes, you'll have your own conversion-ready upsell, including the offer, pricing, positioning and sales messaging, built specifically around the low-ticket offer you're already selling.
No more wasted ad spend on upsells that aren't optimized for conversions in the first place.
BUILD YOUR OWN CONVERSION-READY UPSELL
This is a practical implementation training.
Every module has two parts:
01
THE SCIENCE
Understand the psychology and principles behind high-converting upsells.
02
CREATE YOUR UPSELL
Apply the framework to your own offer using the exact questions, formulas and fill-in-the-blank templates.
You'll follow the same four upsell frameworks and proven copy formulas I use inside the agency, with fill-in-the-blank templates that take you through every decision.
HERE'S WHAT THESE FUNNELS ACTUALLY DO.
Real Ads Manager data from low-ticket funnels I built and ran.
✓
$200M+ in managed ad spend
✓
15+ years at NYC advertising agencies
✓
300+ low-ticket funnels built
✓
Profitable on day 1, then scale
GET THE SAME UPSELL FORMULA AGENCIES CHARGE $5K FOR
LAUNCH PRICING JUST
$147 $67
You could spend weeks and $$$ guessing on bumps and upsells, wasting ad spend and time.
Or you could learn the frameworks behind 300+ engineered low-ticket funnels and build your own.
TODAY: $147 $67
Instant access as soon as you purchase.
“
41% take rate on a $67 bump. ROAS up from 0.9X to 2.3X.
– CASEY P.
DESIGNED FOR COACHES & COURSE CREATORS
This is for you if
✅ You already have a course, coaching offer or digital product.
✅ You're building (or rebuilding) a low-ticket funnel.
✅ You know you should have an order bump and an upsell...
…but you're not sure what they should actually be.
✅ You want to increase average order value without relying on discounts.
This Is NOT For You If...
✗ You're still trying to come up with your first offer.
✗ You don't have customers yet.
✗ You're looking for Meta Ads training.
✗ You want someone to build your funnel for you.
This training is specifically about designing better post-purchase offers.
FAQ
My cost per purchase is already high. Will an upsell really fix that?
It doesn't change your cost per purchase. It changes how much every buyer is worth, so the same cost per purchase becomes profitable.
I already have an upsell. Is this still for me?
Yes. Many creators discover they're asking their upsell to do the wrong job. You'll see exactly what to change.
Does this work for webinar funnels?
Yes. You'll see exactly where each offer goes in low-ticket, evergreen webinar and live webinar funnels.
Imagine Never Asking...
"What should I sell after checkout?"
...ever again.
INSTEAD, EVERY TIME YOU LAUNCH A NEW OFFER, YOU'LL KNOW:
✓ What your order bump and upsell should be.
✓ How much to charge.
✓ How to position them.
✓ Why customers will naturally say yes.
That's exactly what you'll build inside The Science of Upsells.
LAUNCH PRICING: $67
A senior strategist on an agency retainer starts at $5K a month with a 4-month commitment.
30 minutes to go through the course.
30 minutes to reposition or develop your bump and upsell.
90 minutes to have your optimized funnel live.